The low CTR might be due to a combination of poor ad targeting, lack of interest in buying online - most ads are selling some goods or services, and saturation of ads - chinese websites are plastered from top to bottom with ringtones and logos ads.
Developing a minisite just to cover reg fee may not be practical. In comparison if i do the same with a good latin or Japanese name, i can cover reg fee 50 or even 100 times over.
A combination of factors like Baidu being too good, low CTR, excessive ads, low PPC, makes developing in chinese a real challenge. I think the only thing to do with Chinese names is to park at Dopa, renew and wait.
Quote:
Originally Posted by mgrohan
We also haven't really done much in terms of development. We have a few minisites built mostly just to test the SEO benefits of IDNs. Do however have some full scale sites in development which we hope to launch soon.
With minisites so far have had very mixed results. For the majority CTR is around 0.1-3%  PPC avg 0.00-0.20.
Basically reliant on high traffic. On the whole most developed sites will cover yearly reg fees. Which is more than i can say for the majority of the others parked at ND.
Definetely hard to monetize the Chinese sites at the moment.
Adsense/Baidu ads are hopeless - small ad inventory and small pay per clicks.
Affiliate programs are largely none existent. Alimama haven't tried yet, but i doubt they are that well paying.
Think the best way to monetize a Chinese site is through a service/membership web business. i.e. that charges companies for membership to the site or services. But going this way requires alot of resources and development.. |