Online Ad Network CEO Joe Apprendi Says Web Publishers Are Well Positioned to Weather

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The business pages are filled with bad news but here is some positive information for domain owners to mull over this weekend. Veteran online advertising exec Joe Apprendi has seen it all and he says online publishers will fare far better than others in the current recession.

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[Jay]

So good generic names will stand strong in the face of economic downturn.

I think the point is that those who have these sorts of names can afford to wait anyway. I think most IDNers are much the same, with their eye on the long term.

It's the PPC hunters that are panicking.

I'm used to 2-3 cent clicks anyway, so the only way is up really. What is not made from rising PPC will be made from increased traffic - something that ASCII holders have less to benefit from.