Google trends now provides relative scoring

[mj]

This is a really great improvement. A badly needed feature.

Check it out:

http://google.com/trends?q=sex%2C+mo...ate=all&sort=0


sex 1.00
movies 0.35
hotels 0.32


You can even do csv export now. You need to be logged in to Google, though.

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[touchring]

Try this - http://www.google.com/trends?q=%E9%8...ate=all&sort=0

[clipper]

This is a pretty significant release. The export even breaks it down by week and it includes the standard deviation.

[mgrohan]

Definitely a nice addition. Very useful

[Jay]

It's still quite limited though in terms of what is really needed, and that is an overall score for a term's popularity. This was the value of Overture, in that it gave you a metric for the popularity of a term. What we are seeing is still a conditional value based on whatever other keywords are entered. If no other keywords are entered, it uses 1 as the base metric.

[mj]

Originally Posted by Jay

It's still quite limited though in terms of what is really needed, and that is an overall score for a term's popularity. This was the value of Overture, in that it gave you a metric for the popularity of a term. What we are seeing is still a conditional value based on whatever other keywords are entered. If no other keywords are entered, it uses 1 as the base metric.

Google won't give numbers. Yahoo stopped doing it after they realized that they were giving away gold.

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[rhys]

I would propose that we find the highest ranking term we can and use it as the base of a standard index that we can always refer to in sales threads and appraisals.

[Jay]

Originally Posted by rhys

I would propose that we find the highest ranking term we can and use it as the base of a standard index that we can always refer to in sales threads and appraisals.

I think this is an excellent idea. Any nominees for top keywords? Are we talking ASCII or IDN only? It actually will be an interesting exercise in itself to find the top IDN keywords. Also, would we do it for each language or just pick one keyword?

[mj]

Originally Posted by Jay

I think this is an excellent idea. Any nominees for top keywords? Are we talking ASCII or IDN only? It actually will be an interesting exercise in itself to find the top IDN keywords. Also, would we do it for each language or just pick one keyword?

I think that it is a good idea, but that it won't work.

The reason is that nobody searches for the word "channel" by itself, but if you search "channel" on trends, it's very high. Google obviously adds the sum of all the elements in the tail, which is highly misleading.

IMO, the only accurate baseline would be a highly targeted phrase that is heavily searched and that does not have a tail of it's own.

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[Jay]

Originally Posted by mj

Google obviously adds the sum of all the elements in the tail, which is highly misleading.
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Yes, something that has caught out many domainers (including myself) when first using Trends. You'd think Google labs would make correcting this a priority.