What is good at Baidu Index?

[WOT]

How do you determine what is a good result?

This for instance:

http://index.baidu.com/main/word.php?word=%C9%B1%B6%BE

[James]

I think an index above 1000 is a very good term.

[touchring]

For single words, above 1,000 is good, and 1,500 for compound words.

For breakeven on reg fee, 10,000 to 30,000 for generics, and 2,000 to 10,000 for those with pinyin websites.

Guideline may vary according to subject, as technology terms like computer, hosting, etc tend to have lower Baidu index than say consumer terms. For example, computer（计算机) gets only 1,879 today, wherea movies (电影）gets 156,048.

[mgrohan]

Also depends what you plan to do with the domain.

For development if SERPS are low < 100,000, then any domains 80-100+ baidu index is good/worthwhile IMO.

If you plan to park and sell in the future , as touchring said above..

[touchring]

Originally Posted by mgrohan

Also depends what you plan to do with the domain.

For development if SERPS are low < 100,000, then any domains 80-100+ baidu index is good/worthwhile IMO.

If you plan to park and sell in the future , as touchring said above..

I've not done any real development of chinese domains, i understand that you have done a few. How is the returns from development of Chinese domains like? In terms of CTR and PPC. The one thing i notice for chinese content is the lack of relevant adsense ad. I think we still need to wait a while more.

[mgrohan]

We also haven't really done much in terms of development. We have a few minisites built mostly just to test the SEO benefits of IDNs. Do however have some full scale sites in development which we hope to launch soon.

With minisites so far have had very mixed results. For the majority CTR is around 0.1-3% PPC avg 0.00-0.20.
Basically reliant on high traffic. On the whole most developed sites will cover yearly reg fees. Which is more than i can say for the majority of the others parked at ND.

Definetely hard to monetize the Chinese sites at the moment.
Adsense/Baidu ads are hopeless - small ad inventory and small pay per clicks.
Affiliate programs are largely none existent. Alimama haven't tried yet, but i doubt they are that well paying.

Think the best way to monetize a Chinese site is through a service/membership web business. i.e. that charges companies for membership to the site or services. But going this way requires alot of resources and development..

[touchring]

The low CTR might be due to a combination of poor ad targeting, lack of interest in buying online - most ads are selling some goods or services, and saturation of ads - chinese websites are plastered from top to bottom with ringtones and logos ads.

Developing a minisite just to cover reg fee may not be practical. In comparison if i do the same with a good latin or Japanese name, i can cover reg fee 50 or even 100 times over.

A combination of factors like Baidu being too good, low CTR, excessive ads, low PPC, makes developing in chinese a real challenge. I think the only thing to do with Chinese names is to park at Dopa, renew and wait.

Originally Posted by mgrohan

We also haven't really done much in terms of development. We have a few minisites built mostly just to test the SEO benefits of IDNs. Do however have some full scale sites in development which we hope to launch soon.

With minisites so far have had very mixed results. For the majority CTR is around 0.1-3% PPC avg 0.00-0.20.
Basically reliant on high traffic. On the whole most developed sites will cover yearly reg fees. Which is more than i can say for the majority of the others parked at ND.

Definetely hard to monetize the Chinese sites at the moment.
Adsense/Baidu ads are hopeless - small ad inventory and small pay per clicks.
Affiliate programs are largely none existent. Alimama haven't tried yet, but i doubt they are that well paying.

Think the best way to monetize a Chinese site is through a service/membership web business. i.e. that charges companies for membership to the site or services. But going this way requires alot of resources and development..

[WOT]

So this column 用户关注度 is more important than this column 媒体关注度 ?

[touchring]

Originally Posted by WOT

So this column 用户关注度 is more important than this column 媒体关注度 ?

媒体关注度 is the equivalent of news reference volume? Also, i noticed that the 用户关注度 doesn't seem to match the 今日搜索 in Baidu top 50.